I here present a map of the values associated with the noteworthy, courtesy of my ongoing collaboration with Andrew Higgins (University of Illinois, Urbana-Champaign) and Jacob Levernier (University of Oregon). This map was generated from data that I collected from obituaries in the New York Times. These obituaries are much different from the ones we’ve looked at previously. Unlike obituaries in local papers, which are typically written by kin or next-of-king, these are commissioned from professional writers. Also unlike obits in local papers, which are about ordinary folk, these about noteworthy individuals. Additionally, they tend to be quite a bit longer than local obits and somewhat more critical. There’s also a huge gender divide: for each obit about a woman, there are roughly six about men. That makes the gender-comparisons less helpful. The map in this post is based on about 70 obituaries. To get a really robust map, I’d probably have to look at 200 or more. Anyway, without further ado, here’s the map:
As before, you’ll want to open this image in a separate tab and zoom in to see what’s really going on. In this map, edge color indicates gender (blue for me, red for women). As I mentioned, there weren’t that many women, so this is probably not that informative. As usual, edge width represents the number of times the connected pair of terms co-occurred in a single obituary. Also as usual, the size of a term represents the number of times it co-occurred with other terms. In this case, the color of a term indicates its modularity. As a reminder, modularity is a kind of cluster analysis. Terms of the same color tend to co-occur with each other and not with other terms.
purple (on the left): The biggest term is ‘author’. The cluster around it seems to have to do mostly with being unapologetically critical of tradition, institutions, etc. This is a very intellectual set of traits. Intuitively, this cluster should correlate negatively with tradition, conformity, and security, which would place it among the hedonism, stimulation, and self-direction values. Hedonism doesn’t seem to fit, but the other two do to some extent. Schwartz glosses stimulation in terms of excitement, novelty, and overcoming challenge; he glosses self-direction in terms of independent thought and action.dark green (top left): I’d summarize this one as a kind of autonomy. Like the purple cluster, it involves breaking the rules, but it’s not breaking the rules in order to change them or criticize them. It’s breaking the rules because you don’t care about the rules. Thus, this cluster seems to involve elements from both the self-direction and the achievement sectors.kelly green (middle and top right): This is the closest, I think, to our family/friends/christian category in the local maps. It’s about commitment to community. That involves some improvement of community, like the purple cluster, but seems to be more taking it for granted that the community is already good and worth supporting. This cluster seems to match pretty well the security, conformity, and tradition sectors of the Schwartz model.yellowish brown (far right): This is clearly the lawyer category. Lots of intelligence and smartness, not much morality. It’s not clear to me whether this matches any of the Schwartz values.grey (bottom): This is another political category. Unlike the purple cluster, it’s not about cutting into the soul of one’s community. Unlike the kelly green cluster, it’s not about leading the dominant part of society. It seems to be more about leading the oppressed. This cluster seems to involve elements of both the power sector and the universalism & benevolence sectors.There are a few other, smaller clusters, which I’m reluctant to try to interpret.
We thus get some partial overlap with the Schwartz model but also some conflict with it. We’ll need to continue thinking about this contrast as our research develops.